“I’m also amazed that this day has now become Milwaukee’s beer holiday and happy to play a part in creating it. “I was hoping that the Black Friday event would grow, but it exceeded my expectations for the size of the crowd that comes every year,” added Klisch. 2021 Holiday Spice Ale: A festive ale brewed with honey, cinnamon, nutmeg, ginger, cloves and orange peel and aged in brandy barrels.2021 Imperial Brown Ale: Made with Montmorency cherries and aged in Wollersheim Distillery bourbon barrels.Described as deep and rich, chocolate and vanilla, with bourbon warmth and American oak notes. 2021 Black Friday Imperial Stout: Aged 10 months in bourbon barrels.This year’s lineup is a well-balanced mixed bag. to offer sustenance to the hungry masses. “We’ll be selling the packaged beer indoors, but will selling the draft beer to taste outside this year because of Covid.” “All of our employees are very excited not only to work the Black Friday event again, but to see and talk to the people that come, and of course to sample this year’s Black Friday,” said Lakefront founder Russ Klisch. This year, draft beer will be flowing outside of the brewery, instead of in the Beer Hall, but the throngs of thirsty fans will be there as usual. Diehard fans line up on Commerce Street in the wee hours of the morning to score bottles of whatever elixir Lakefront has brewed up.Ĭovid put the fun and frivolity on hold last year, but Black Friday (Nov. The brewery has since switched the headliner beer to a barrel-aged imperial stout and Lakefront’s Black Friday has become the annual main event in Milwaukee’s beer scene. Lakefront started it all locally in 2012 with the bottle release of Black Friday Black IPA.
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